RESOURCES: WHITEPAPERS

When Device Recognition and Programmatic Buying Intersect

A Mobile World Where Everyone Wins

For marketers to make the most of mobile they need to deal with a number of challenges – issues of addressability, attribution, ad format, and more.

The most pressing challenge that marketers face is how to recognize and reach audiences programmatically, at scale, with support for all the sophisticated buying and measurement models they expect while still managing the critical issue of consumer privacy.

This paper, written jointly by AdTruth and OpenX, describes how mobile RTB – enabled by a new approach to device identification – addresses these challenges.

Learn about the “probabilistic audience recognition” solution involving:

  • Universality
  • RTB-level performance
  • Privacy by design