Explore the effects and challenges of viewability on the marketplace from three different perspectives within the digital ad ecosystem: advertisers, publishers and third-party providers. The following webinar was hosted in partnership with OpenX, Integral Ad Science and Quantcast.
Learn how OpenX can deliver higher yields for publishers with a groundbreaking approach to SSPs. With our Demand Fusion technology, the new OpenX SSP effectively combines RTB and network buyers to increase competition and maximize the value of each and every available impression.
The digital display advertising space is rapidly evolving to provide a richer storytelling experience for a more engaged audience—wherever that audience may be. In conjunction with eMarketer, this webinar explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. In conjunction eMarketer, this webinar covers trends in geotargeted mobile ads including geofencing, geoconquesting, ad effectiveness and ROI.
Consumers are moving to digitally connected devices at an alarming rate, which provides both challenges and opportunities. In this joint webinar with Forrester, this webinar explores the latest trends shaping the mobile marketing and advertising markets and provides suggestions on how your company can embrace the mobile revolution. Key takeaways include how publishers monetize their audiences, how to integrate mobile into the mix, and how to mature your mobile marketing approach.
It’s nearly impossible today to read anything about digital marketing without programmatic marketing or big data being mentioned. While those terms might be intimidating for some marketers, savvy CMOs are using programmatic to their advantage. Programmatic marketing is here to stay and will continue to dominate conversations in 2014. Soon you will be able to lead those discussions. In this joint webinar with the American Marketing Association and Chango, you will learn predictions on hottest trends in programmatic and a clear understanding of what’s real and what isn’t.
OpenX hosts a joint webinar with our partner, Integral Ad Science, a leading global provider of actionable advertising intelligence for buyers and sellers of digital media. According to recent research, improvements in traffic quality continue to rise — with ad viewability increasing by as much as 5% year-over-year — while cases of suspicious traffic are on the decline.
Many publishers still struggle to keep up with innovations in our industry and we’ve seen a number of third-party networks and data providers profit from publisher ad inventory and not the publishers themselves. Watch and learn more about the current state of the digital ad serving industry, an approach to how a publisher can increase ad revenue, why publishers need to embrace RTB, and how to make money from audience data.
In this webinar learn how to maximize revenue with forecasting by: planning inventory, measuring the accuracy of forecasting models, and optimizing inventory based on historical and seasonal trends.
The goal of all Ad Operations teams centers around profitability. But Ad Ops isn’t only about delivering impressions; it’s also about creating high-performing campaigns. Learn best practices on how to evaluate your media spend to maximize both yield and revenue.
As digital ad spend increasingly pours into programmatic buying, questions are surfacing on the authenticity and value of the impression. Recent studies have shown that 37% of Internet traffic is generated by bots and other non-human activity, while over 50% of display ad impressions are non-viewable. Experts examine the set of challenges facing programmatic buying, initiatives the industry is adopting and how OpenX is protecting ad buyers.
Led by OpenX and AdTruth, this webinar overviews how adopting universal device recognition technology will deliver access to quality mobile audiences at scale. Gain insights on the benefits of adopting universal device recognition for both advertisers and publishers.
An overview of how Revenue Intelligence helps publishers understand the total revenue potential of every page. Early users of Revenue Intelligence, including major newspaper chains and national magazines, have experienced revenue lifts as high as 90%.
OpenX experts discuss current industry practices and reveal future trends surrounding programmatic trading. Learn how much publishers and buyers plan to invest in programmatic trading in the year ahead.
The presentation covers mobile real-time bidding within the emerging multi-screen landscape. Discover the opportunities and challenges that mobile is creating for desktop publishers.
Do you know how much you’re really spending to host your own ad server? It may surprise you. Watch this webinar to learn more about the hard and hidden costs associated with self-hosting.
Explore how an ad exchange differs from an ad network and how an ad exchange provides an essential component to publishers’ monetization strategies.