SUPPLY-SIDE PLATFORM

Demand Fusion Technology

Supply-Side Platform

The OpenX SSP maximises the full value of your inventory using Demand Fusion Technology.

Our industry-first Demand Fusion technology allows network and real-time buyers to bid on impressions simultaneously only selecting the buyer that offers the highest CPM for each impression.

  • Increase your bottom line using technology that simultaneously fuses ad network and RTB demand channels to boost competition for each and every impression
  • Filter, review and block unwanted ads quickly and easily
  • Instant access to insightful reports to see how demand channels are buying by ad unit.

 

How does it work?

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OpenX’s CRO Jason Fairchild explains to CEO of ExchangeWire Ciaran O’Kane how Demand Fusion works

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Download our SSP brochure to find out all the features and functionalities of OpenX’s Supply-Side Platform.
 

Why work with OpenX?

Unique Demand Fusion Technology

  • Our patent-pending technology transforms yield optimisation through intelligent auction mechanics and browser-side decisioning
  • Effectively fuses RTB and network demand to increase price competition, minimise¬†impression loss and deliver maximum value for each impression

Advanced Ad Quality Tools

  • Protect your brand with a comprehensive, multi-layered system for ad quality monitoring that includes automated malware protection
  • Proactively filter, review, and block unwanted ads with publisher tools

Custom Reporting and Insight

  • Make informed decisions based on performance trends and actionable insights
  • Configure and customise reports across numerous metrics and attributes

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Features

How can OpenX help grow your business?

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