Maximize content ROI with real-time bidding

  • "We saw a 100% increase almost immediately."

    Aaron Toynton
    Director of Digital Marketing & Product Development at Journal Communications

Ad Exchange

Increase your ad revenue with the OpenX Real Time Bidding Ad Exchange

What is an Ad Exchange?
An ad exchanges is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. They’re most often used to sell display, video and mobile ad inventory.

Why Do I Need One?
An ad exchange makes the process of buying and selling online advertising quick and easy. For publisher’s a programmatic ad exchange enables you to generate a lot more revenue for the advertising space that is available on your site (both premium inventory plus remnant). You also benefit from instant access to more advertisers, while still being able to control who can advertise on your site.

Why Use OpenX?
The OpenX Ad Exchange is one of the largest in the world. We work with over 800 publishers, 96% of the worlds biggest advertisers and hundreds of the industry’s top DSPs, Networks and Trading Desks.

The OpenX Ad Exchange is one of the quickest and most intuitive platforms you will ever use:

  • Maximise your CPMs by setting price floors in a real time bidding auction
  • Retain control by choosing which advertisers can bid and what they can buy
  • Have complete transparency of which buyers are bidding and how much they paid
  • Instant access all of the largest DSPs (MediaMath, Turn, RocketFuel, DataXu)
  • No hidden costs or fees so you can benefit from higher margins

How Does An Ad Exchange Work?


Be In Control Of Your Advertising Space

With the OpenX Ad Exchange you choose which advertisers you want bidding for your advertising space and what ad impressions they can buy. You can also control ad quality by blocking individual buyers, individual creative, content categories and types of creative (i.e. flash, audio) and use our whitelist and blacklist features to eliminate channel conflict.

Maximise Your Overall Yield

Increase your CPMs using real-time auctions in the OpenX ad exchange, where each impression is sold to the highest-paying advertiser. Grow your CPMs further by making your direct-sold campaigns compete against this strong demand base.

Use With No Risk

Set a minimum price for your ad inventory when you place it in the exchange, so only ads that pay more than your direct-sold campaigns are served. Everything else is defaulted back to you if you like. You can use the OpenX ad exchange in conjunction with our own SPP or your other SSP partners (Rubicon, AdMeld, etc.).

Take Advantage of Programmatic Premium

OpenX offers a full suite of programmatic premium options, from traditional rule setting in the RTB ad exchange, to selling your ad space only to specified ad buyers, and even selling advanced bookings through audience futures.

A Sample Of Our Buyers





How can OpenX help grow your business?

Contact Us