You’ll find OpenX hosting, attending, sponsoring, speaking, and exhibiting at a number of events throughout the year. If you expect to attend the same events, we hope that you’ll drop by and introduce yourself.
If you have inquiries regarding the events we are attending or hosting, please contact: firstname.lastname@example.org
OpenX is proud to be a sponsor of Mobile World Congress.
Every year companies, organisations and thought leaders gather in Barcelona for the biggest exhibition in the mobile industry. This year again, OpenX is heading to Mobile World Congress to find out all that’s new and happening in the mobile hemisphere.
Meet the OpenX team at MWC 22- 25 January 2016, Barcelona. Find us in Hall 8.1 / Stand F70
- Check out our photos from MWC.
OpenX is excited to host another School of Programmatic session, this time to discuss “Strategies for Success: Demand Side” – what are the strategies to keep up with the raising of the bar advertisers demand, while tackling new programmatic challenges? Points will include:
- People based marketing
- Attracting direct budgets to RTB
- New Formats for programmatic advertisers
- Brand safe and fraud free advertising environments
View the past curriculum
Check out our School of Programmatic photos.
|OpenX is excited to announce we are hosting an array of events on our Yacht ‘Lady In Blue’ again this year! Full agenda can be found here: www.openx.com/Cannes|
Any queries regarding this event, please email: EMEAemail@example.com
|30th June 2016 – 12.25pm Best-Practice Advice On Building A Solid Bidding & Trading Strategy Which Maximises The Results Of Your Programmatic Advertising
Presenter: Andrew Buckman, Managing Director, EMEA at OpenX
This session will include:
- Top tips on comparing the various programmatic advertising offerings on the market for profit-focused bidding
- Debating the different buying methods available and assessing what each type of inventory can offer you for maximum investment
- Deciphering the benefits of header bidding and how to strategically integrate it into your existing activity – will it solve waterfall?
- With the publishers building private market places, was does this mean for trading desks and the whole bidding environment?
OpenX is excited to be exhibiting at dmexco 2016! Come and meet the OpenX team at stand B059-C058, Hall 8. We will be hosting a series of events at dmexco, from a stand party through to an exclusive workshop on “Header Bidding: Lessons Learned and What’s Next” with the OpenX executive team, MailOnline, eBay and CafeMedia. You can also find us on a panel alongside Sizmek and Google where we will discuss “The Battle Field: Walled Garden versus Open Grounds?” See below for an overall summary and watch this space for a detailed agenda. If you have any questions please contact EMEA-Marketing@OpenX.com. Don’t forget to tune into our Twitter hashtag #OpenXatdmexco where we will be capturing moments at the event. We look forward to seeing you there!
Wednesday 14 September 2016
Workshop | 11:00am – 11:45am | Seminar 3 in Hall 5 | “Header Bidding: Lessons Learned and What’s Next“
With header bidding now confirmed as the most disruptive and innovative technology in ad tech in recent years, and with almost 70% of publishers using it as part of their monetisation strategy, what are the most important lessons we’ve learnt from the rise of the technology over the last eighteen months? The panel will discuss how it has impacted publisher’s monetisation strategies, best practices for achieving maximum yield and managing multiple header tags through the use of containers – and will also address what’s next in header bidding as the technology is applied to mobile and video. Some of the questions the panel will address will be whether Google’s offering Enhanced Dynamic Allocation changes anything and whether it is the best use of the technology for it to stay on the browser side, or is the server-to-server connection the way forward. What problems would that solve and is it scalable? Join Jason Fairchild, CRO and Co-Founder at OpenX, Qasim Saifee, SVP of Monetisation at OpenX, Hannah Buitekant, GM, Programmatic, Mobile, Video at MailOnline, Serhan Günes, Head of Advertising & Partnerships at eBay Kleinanzeigen and Patrick McCann, Vice President, Data Science at CafeMedia for this exclusive workshop moderated by Alison Fennah, Executive Business Advisor at IAB Europe.
OpenX Happy Hour! | 5:00pm – 6:30pm | OpenX stand B059-C058, Hall 8
Celebrate dmexco 2016 with us over Cocktails and canapés!
Thursday 15 September 2016
Panel | 1:40pm – 2:15pm | The Debate Hall in Hall 6 | “The Battle Field: Walled Garden versus Open Grounds?“
Is the grass greener in a walled garden? Or is it the other way round: Will only open grounds in the media landscape allow innovation and provide a balanced ecosystem with fair pricing? Join the adtech debate with Andrew Bloom, SVP International Sales and Business Development, Sizmek, Jason Fairchild, CRO and Co-Founder, OpenX, Paul Coffey, Director Platform Solutions EMEA, Google and Benoit Cacheux, Global Head of Digital & Innovation, Zenith.
Visit the OpenX at dmexco website to book a meeting with us, view the agenda and our stand map.
The School of Programmatic is Back!
OpenX is excited to host our “back to school” School of Programmatic session to discuss “The Need for Speed – Publisher Latency.” Join us as we explore the four main elements that impact page load and how you, as a publisher, can optimise for speed.
Why is speed top of mind now? The recent rise of container solutions, header bidding and the shift to mobile have created competition for web and app resources required to quickly load a page, making it critical for the entire online advertising ecosystem to solve for speed and mitigate latency.
There will also be a panel with: Sherzod Rizaev, Global Head of Commercial Operations, Minute Media; Adib Razzaq, Head of Programmatic, ESI Media and Anthony Hitchings, Digital Advertising Operations Director, Financial Times (moderated by Caleb Sotelo, Lead Engineer & Director of OpenX Labs, OpenX).
- Visit our School of Programmatic website to find out more.
Get ahead of header bidding with the next School of Programmatic workshop, Evolution of Client & Server-Side
Container Solutions.Header bidding – a recent
ly developed monetisation tool that exposes each impression to maximum demand – has now been adopted by 70% of publishers. Its popularity is such that new tools – called containers or wrappers – have been developed to manage multiple demand partners.
Join us as we explore the rapid evolution of the header-bidding container – from the initial client-side solutions that operate on the browser to the more sophisticated server-side solutions. We will explain how correct implementation of these tools leads to greater portability of exchange partners, operational efficiency, reduced latency, and increased performance.
For more information, visit the School of Programmatic website.
The School of Programmatic completes its 2016 curriculum with an informative workshop, A new currency for measuring quality: viewability (and fraud guarantee).
Viewability – whether an ad is seen by the user or not – is fast becoming the most popular indicator of campaign performance. But viewability, and other measures of engagement such as cost-per-hour (CPH), are also helping to overcome the ad blocking challenge by driving higher ad quality and guaranteeing fraud-safe environments.
Join us as we explore how viewability has become the new currency for measuring ad quality and user experience, and the impact this will have on the prevalence of ad blocking.
- Robert Perine, Senior Product Manager, OpenX
- Paul De La Nougerede, Commercial Product Director, The Telegraph
- Julie Smith, General Manager, Symmachia
- Orly Tsesis, Head of Demand Europe, Inneractive
- Paul Nasse, UK Commercial Director, Integral Ad Science
For more information, visit the School of Programmatic website.