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How Football Media Experienced a 20% Increase in Revenue

  • Football Media currently utilises OpenX’s ad server and ad exchange
  • Football Media has seen a revenue increase of 10-15% since using OpenX’s technology
  • Football Media experienced a 20% increase in programmatic revenues thanks to OpenX

Digital publishers are increasingly shifting spend towards the efficiencies of programmatic advertising. The CEO of a business that has always been ahead of the curve in adopting programmatic – Dean Akinjobi at Football Media – provides a rare insight into the benefits of using the OpenX ad exchange.

Download Football Media Ad Exchange PDF

Download Football Media Ad Server PDF