Digital publishers are increasingly shifting spend towards the efficiencies of programmatic advertising. The CEO of a business that has always been ahead of the curve in adopting programmatic – Dean Akinjobi at Football Media – provides a rare insight into the benefits of using the OpenX ad exchange.
Would you like to go to http://de.openx.com?
Would you like to go to http://uk.openx.com?
Would you like to go to http://openx.com?